Entry-level Chinese tablet market sees global brands influx

slate7Given the number of local Chinese brands all battling it out in the tablet market in China, particularly in the white-hot sub-Y1000 market, it’s in some ways surprising to think global PC brands would be willing to risk getting burnt in such a tough competitive market.

But that’s what appears set to happen shortly when ASUS and HP join the likes of Lenovo and Acer in pushing Y999 ($US165) or cheaper Android models in the Chinese tablet market.

According to Taiwanese news site Digitimes, ASUS will go in with its new MeMO Pad 7 while HP will tackle the competition with its own Slate 7. Digitimes reports both of these are expected to sell for Y999 when they appear.

Chinese consumers already have the choice of the Y699 Iconia B1-A71 from Acer and Lenovo’s Y999 A1000, so it will be interesting to see how these four international brands cope with their cheaper local competition.

The MeMO Pad 7 ASUS will be selling in China will only feature 8GB of RAM and be an exclusive Chinese market product, according to Digitimes. It’ll very likely be the one built around VIA’s 1GHz WM8950 single-core Cortex A9 processor, which will very likely struggle up against the raft of dual-core tablets at that price.

HP’s Slate 7 is expected to be the existing dual-core model powered by Rockchip’s RK3066 Cortex A9 SoC CPU.¬†Acer’s Iconia B1 and the A1000 from Lenovo are both powered by MediaTek’s MTK8317T dual-core Cortex A9 SoC CPU clocking in at 1.2GHz.

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