Rumours have been floating around for some time that Apple is about to fight fire with fire in the hotly contested mid-range phone market with a new lower-cost version of its popular iPhone smartphone.
So is this the new cheap Apple iPhone?
From the look of the shell, it still has the same basic iPhone shape with the camera and flash opening at the top-left corner. There is speculation the small hole between the two is a microphone opening.
Initial speculation was that Apple would release a $99 iPhone to compete with the raft of low-cost Samsung and other Android models in the market but AllThingsD reports analysts from JP Morgan believe that a price of around $350 is more likely.
Assuming these pics are genuine, Apple needs to tread carefully if it goes down the budget path that it doesn’t provide such value that its iPhone 5 and other future flagship phones get undermined. Well, that’s if your an Apple accountant, you’re thinking that. The other question is just where Apple ends up launching its lower-cost phone – is it a global launch or just in emerging markets? Apple has a history of launching in regions rather than a full global launch. We’ll find out soon enough.
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