HTC is ramping up its market in India with news that the compact Desire U smartphone has just become available now on pre-order.
The Desire U is an entry-level model with an 1GHz processor and 512MB of RAM. The four-inch Super LCD screen delivers a moderate 480×800-pixel resolution but there’s no word on the graphics core powering it. Given those specs, this is a phone that concentrates on screen size rather than pixel density.
It’s a dual-SIM card model with Android 4.0 operating system.
The main problem for HTC we see is likely to be pricing. The Indian phone market is now highly competitive and with the Desire U is on pre-order for Rs13,500, it may struggle to compete. First, it goes up against the Samsung Galaxy Fame, a similarly-powered phone but with Android 4.1.2 (Jelly Bean) operating system, selling for just Rs11,200. The bonus the Desire U gets is a significantly larger battery (1650mAh vs the Fame’s 1300mAh) so it should deliver better battery life.
However, both of these phones are becoming a little high in the price range, particularly with quad-core smartphones starting to drop below Rs14,000.
One example is the UMI X2, a big five-inch phone running MediaTek’s popular 1.2GHz quad-core MTK6589 SoC processor. It adds in a large 2500mAh Lithium-ion battery and is available for Rs14,000. That makes it difficult for the likes of the Galaxy Fame and the HTC Desire U to compete, certainly on performance levels.
One thing is for certain – it is definitely a buyer’s market at the moment and older single-core – even dual-core smartphones – will struggle to compete in this market unless they are keenly priced.
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